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Persuasion Kollectionn

        KATHY KELLERMANN

COMMUNICATION CONSULTING

Tips & Essays on Persuasion for Effective Advocacy PERSUASIVE STRATEGIES gaining compliance · negotiating constructively PERSUASIVE LANGUAGE emotional language · doublespeak PERSUASIVE ARGUMENTS explain convincingly · use values effectively

Persuasive Strategies

Gaining compliance  Want to know different ways to get other people to do what you want them to do?    Look at a list of 64 COMPLIANCE GAINING STRATEGIES. Negotiating constructively  Which negotiation behaviors are constructive and which are destructive to reaching agreement? Look at a comparison of behaviors in NEGOTIATING CONSTRUCTIVELY.

Persuasive Language

Emotional language   Emotional language that is within the “tolerance zone” of the intended hearer is more persuasive than intellectual language.  Which words are intellectual and which emotional?  What emotions are there to display? Look at a list of INTELLECTUAL VERSUS EMOTIONAL WORDS. Look at a list of EMOTION WORDS. Doublespeak How does language conceal and distort reality?    Read DOUBLESPEAK.

Persuasive Arguments

Explain convincingly  What is needed for a persuasive and psychologically satisfying explanation?  Read and practice generating PSYCHOLOGICALLY SATISFYING ATTRIBUTIONS, OR PERSUASIVE EVERYDAY EXPLANATIONS.  Use values effectively  All arguments rely on values, directly or indirectly. How can values in arguments be used effectively? How can values in others' arguments be identified and rebutted?  Read VALUES IN ARGUMENTS.

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